[winflop]

Chris Petersen is wrong and I agree with Kirk Herbstreit - in substance, if not in tone.

The Seattle Times recently had a strong article on this, the gist of which was that Pac-12 games being broadcast during the late window was optimal in terms of maximizing exposure. A few facts:

Pac-12 games on ESPN2 had 72% more viewers in the late window as compared to afternoon windows. Pac-12 games on any carrier rated 12% higher during the evening window as compared to afternoon windows.

Pac-12 games shown during the late window consist of 65% of viewers from the east/central regions as compared to 60% for games shown in the afternoon windows.

The real issue is that college football is king in the south and midwest, and that having a virtual exclusivity in the evening benefits the Pac-12 because Pac-12 games have always had serious trouble competing head to head against SEC and Big-X games.

Regarding H-man voting, it's clear that more voters saw Luck, Gerhart and McCaffrey during evening games than when they played in games that started earlier. The problem is that voters from the south and midwest (and there are lots of them compared to the west region) are voting for "their guys" regardless of the merits, not that they aren't seeing our guys.

Sorry I refuse to lie down and accept the status quo, and I don't believe for one second that voters in the South/Southeast got any kind of good look at Gerhart, Luck, or McCaffrey - maybe because they weren't interested but if you only give them 3 or 4 chances a year to see them the chance that they will even get one look other than 30 seconds on a highlight show are lower.

I applaud Petersen for standing up for the lack of media exposure, and I hope that Pac-12 fans overall will give ESPN a big earful for not only what Herbstreit said, but also for the antics that apparently went on during the game as well (https://www.seattletimes.com/sports/uw-h...-petersen/). That author is spot on - do you EVER see a sideline reporter pulling out cupcakes during an Alabama or Oklahoma game?

I may be tilting at windmills and my voice may be small, but it doesn't mean I'll stop.

[winflop]

Chris Petersen is wrong and I agree with Kirk Herbstreit - in substance, if not in tone.

The Seattle Times recently had a strong article on this, the gist of which was that Pac-12 games being broadcast during the late window was optimal in terms of maximizing exposure. A few facts:

Pac-12 games on ESPN2 had 72% more viewers in the late window as compared to afternoon windows. Pac-12 games on any carrier rated 12% higher during the evening window as compared to afternoon windows.

Pac-12 games shown during the late window consist of 65% of viewers from the east/central regions as compared to 60% for games shown in the afternoon windows.

The real issue is that college football is king in the south and midwest, and that having a virtual exclusivity in the evening benefits the Pac-12 because Pac-12 games have always had serious trouble competing head to head against SEC and Big-X games.

Regarding H-man voting, it's clear that more voters saw Luck, Gerhart and McCaffrey during evening games than when they played in games that started earlier. The problem is that voters from the south and midwest (and there are lots of them compared to the west region) are voting for "their guys" regardless of the merits, not that they aren't seeing our guys.

Sorry I refuse to lie down and accept the status quo, and I don't believe for one second that voters in the South/Southeast got any kind of good look at Gerhart, Luck, or McCaffrey - maybe because they weren't interested but if you only give them 3 or 4 chances a year to see them the chance that they will even get one look other than 30 seconds on a highlight show are lower.

I applaud Petersen for standing up for the lack of media exposure, and I hope that Pac-12 fans overall will give ESPN a big earful for not only what Herbstreit said, but also for the antics that apparently went on during the game as well (https://www.seattletimes.com/sports/uw-h...-petersen/). That author is spot on - do you EVER see a sideline reporter pulling out cupcakes during an Alabama or Oklahoma game?

I may be tilting at windmills and my voice may be small, but it doesn't mean I'll stop.