[winflop]

Heard this secondhand, but apparently also (? on GameDay), Pollock supposedly said something along the lines that if UW wants primetime exposure, maybe they should schedule a non-conference opponent that would make ESPN want to play them at primetime. Ouch, but true.  UW-Rutgers, UW-Montana State, and UW-Fresno State is not really going to create much demand.

BC

That is a very legitimate criticism but it's not relevant to Petersen's point which is how many games are schedule too late to get East Coast eyeballs.  Herbstreit OTOH was way outta line and I hope Pac-12 coaches across the board only give ESPN the minimum required by contract.

[winflop]

Heard this secondhand, but apparently also (? on GameDay), Pollock supposedly said something along the lines that if UW wants primetime exposure, maybe they should schedule a non-conference opponent that would make ESPN want to play them at primetime. Ouch, but true.  UW-Rutgers, UW-Montana State, and UW-Fresno State is not really going to create much demand.

BC

That is a very legitimate criticism but it's not relevant to Petersen's point which is how many games are schedule too late to get East Coast eyeballs.  Herbstreit OTOH was way outta line and I hope Pac-12 coaches across the board only give ESPN the minimum required by contract.