(02-01-2013, 03:52 PM)Roberton3 link Wrote:[quote author=Kathy link=topic=7475.msg58269#msg58269 date=1359734314]
What is your objection to athletic revenue going to fund athletic expenditures?
I don't think it's unreasonable to ask that the athletic department provide some support for the university's educational mission. But more importantly, "athletic revenue" often includes revenues that aren't really generated by athletics. For example, the University of Texas counts
all trademark licensing revenue (the cut they get any time someone buys anything with the Texas name or logo on it) as athletic revenue. Much of the licensing revenue is genuinely athletics-related (a lot of people who buy UT shirts think of them as representing a football team, not a school), but certainly not all of it. And that's just one of many ways in which the accounting is manipulated to make athletic revenues look higher and athletic expenses look lower.Â
I've never taught at Tennessee, so I don't know that university as well. But they're using similarly deceptive accounting -- and I suspect they are -- then using "athletic revenue" only to cover "athletic expenses" really means that the rest of the university is subsidizing athletics.
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I'm definitely among those who buy logo apparel to represent the university and not just its athletic teams. I also agree that the athletics tail wags far too much of the university at many schools.
Having said that, isn't there also a flip side in this particular case though? For example, universities get quite a bit of publicity and exposure through athletics. I would think that's "free" in the sense that the AD doesn't charge the rest of the university any explicit fees for that. Athletics events are also likely a good way to build loyalty and keep alumni engaged which probably increases donations, including those that are not directed specifically to the AD. There are probably less direct benefits as well, like athletics events that benefit local businesses and build good will towards the university etc.