(06-13-2013, 08:34 AM)garvin link Wrote:Quote:To give DirecTV what they demand would cause a renegotiation to all of the other deals.
Almost certainly not true. Generally speaking, most-favored-nation clauses in cable deals only apply to other cable systems. Satellite has a different business model. Conceivably, granting different terms to DirecTV would force renegotiation of the Pac-12 Network's deal with Dish, but even that might not be true. The Dish deal includes making Dish an official Pac-12 sponsor, which may very well make that contract sufficiently sui generis that most-favored-nation clauses don't apply.
I believe in normal content contracts your assumptions would apply. However, I think the Pac-12 landed its cable "partners" before the channel launched by providing them some protections and assurances. Wilner writes about this all of the time, so my beliefs are based primarily on his commentary. And it makes sense to me. The early content providers took all of the risks and absorbed big costs to pay for a conference channel they had never seen. Why would they agree to an early deal if late companies to the party would get better terms? That would create enormous incentives to be last rather than first, and the conference needed people to jump, not sit on the fence.
In any event, the Pac-12 conference has noted that they will only offer DirecTV the terms that the others have agreed to and will not provide DirecTV with better terms than the existing partners were given. DirecTV clearly believes all of the early partners overpaid, but now the price range is set. DirecTV doesn't want to pay that range, therefore anyone that wants the Pac-12 (legally) should go to another company.
It is just business. Pac-12 has a price that others were willing to pay. DirecTV does not believe the Pac-12 is worth that price.Â
That's cool. I have complained to DirecTV for months, now it is time to just find a content provider that values the Pac-12 at the price point the Pac-12 is willing to accept. The Pac-12 in 2012-2013 will give as much money to its schools as the BigTen, Big 12 and SEC have given to their schools. And that is a big change from two or three years ago. So I am pretty certain that the Pac-12 universities have a fair amount of love for Larry now.