01-03-2012, 08:05 PM
Come on, folks. We all know what ESPN is doing. They exist for one purpose: ratings. Controversy and disagreement generate ratings. Sober, well-considered agreement does not generate ratings. So, ESPN has an inflexible rule: their "talking heads" must try to generate controversy and disagreement, even when none exists.
ESPN pumped up Russell Wilson for the Voldemort early in the season, Richardson in mid-season, and Griffin late in the season for one reason -- they wanted controversy. They didn't want everyone just nodding and agreeing that Luck was the best player. They wanted suspenses and uncertainty, even when none should exist, so that people will keep watching ESPN.
ESPN has fostered the construct that a Voldemort contender must have a "statement game" in the last week of the season for one reason -- it generates attention, controversy, and disagreement. They want to keep the viewers hanging on their every word, so they need to create suspense and uncertainty, even when none should exist.
ESPN is pumping up Griffin as the possible # 1 draft pick for one reason -- they want suspense, uncertainty, and controversy. They want people to watch their draft-day TV coverage. They don't want a foregone conclusion. It's all about ratings.
So, why in the world would any of us pay attention to ESPN's talking heads? They're not trying to inform or educate. They're trying to generate ratings.
P.S. Some of the points in this post came from John Platz. We talked about it when I gave him a ride from the Phoenix airport to the hotel when we arrived for the Fiesta Bowl.
ESPN pumped up Russell Wilson for the Voldemort early in the season, Richardson in mid-season, and Griffin late in the season for one reason -- they wanted controversy. They didn't want everyone just nodding and agreeing that Luck was the best player. They wanted suspenses and uncertainty, even when none should exist, so that people will keep watching ESPN.
ESPN has fostered the construct that a Voldemort contender must have a "statement game" in the last week of the season for one reason -- it generates attention, controversy, and disagreement. They want to keep the viewers hanging on their every word, so they need to create suspense and uncertainty, even when none should exist.
ESPN is pumping up Griffin as the possible # 1 draft pick for one reason -- they want suspense, uncertainty, and controversy. They want people to watch their draft-day TV coverage. They don't want a foregone conclusion. It's all about ratings.
So, why in the world would any of us pay attention to ESPN's talking heads? They're not trying to inform or educate. They're trying to generate ratings.
P.S. Some of the points in this post came from John Platz. We talked about it when I gave him a ride from the Phoenix airport to the hotel when we arrived for the Fiesta Bowl.
