[DC 86]

The paradox is that while there is insanely more disposable income in CA/OR/WA/AZ/CO/UT than in most of the SEC states bar Florida and Georgia, I suspect the wealthy in our neck of the woods do not find 18 year old football players to be influencers in anywhere near the same degree folks in the South do. So if the ultra-wealthy want to invest in Stanford athletes as a pet project, sure. But if they want to get a ROI for those NIL rights, I think I'd probably invest in those southern boys.

Sure, but as I wrote above, the wealthy Texas alums (for example) aren't investing for ROI at all. They simply care more about football than Pac-12 alums.

[DC 86]

The paradox is that while there is insanely more disposable income in CA/OR/WA/AZ/CO/UT than in most of the SEC states bar Florida and Georgia, I suspect the wealthy in our neck of the woods do not find 18 year old football players to be influencers in anywhere near the same degree folks in the South do. So if the ultra-wealthy want to invest in Stanford athletes as a pet project, sure. But if they want to get a ROI for those NIL rights, I think I'd probably invest in those southern boys.

Sure, but as I wrote above, the wealthy Texas alums (for example) aren't investing for ROI at all. They simply care more about football than Pac-12 alums.