[Farm93]

After Gundy's non-apology video on Monday with Chuba Hubbard, Gundy on Tuesday did make a video apology that included this:

"Once I learned how that network [i.e., OAN] felt about Black Lives Matter, I was disgusted and knew it was completely unacceptable to me."  

https://twitter.com/CoachGundy/status/12...20809?s=20  

Maybe Gundy is becoming less clueless. 

I generally have an aversion to wearing clothing that show a brand label, so I may simply have totally different priors here. But: why in the world would he wear a T-shirt promoting a network he knows so little about? In the world of social media over-saturation and cancel culture, if I were a high-profile coach I would be doubly sure any labels that adorn my clothing are very much "on brand" with what I want to project and promote to the world. Free t-shirts didn't excite me when I was 20 - they sure as heck wouldn't excite me if I was a well known public employee making $$$ and the de facto face of a major state university.

So yeah, maybe he's clueless on multiple levels.

ESPN types called his apology as hostage video.   It was apparent he was reading a script.  It was also delivered after other, better, opportunities to comment on his fashion choice were bypassed.

How does one get an OAN t-shirt?
Perhaps someone gave him the shirt hoping he would promote the network, if so as a head coach should know to be very careful with free swag if that was the case.   
Coach Gundy is free to wear whatever he wants to wear, but young recruits are free to commit wherever they want to attend.
Coach Gundy should have known wearing an OAN shirt would not help his image or the OK St brand with at least some of the most coveted recruits.

This Gundy event probably will be used by D1 ADs and head coaches as something to avoid as they talk to their staff about using social media.

[Farm93]

After Gundy's non-apology video on Monday with Chuba Hubbard, Gundy on Tuesday did make a video apology that included this:

"Once I learned how that network [i.e., OAN] felt about Black Lives Matter, I was disgusted and knew it was completely unacceptable to me."  

https://twitter.com/CoachGundy/status/12...20809?s=20  

Maybe Gundy is becoming less clueless. 

I generally have an aversion to wearing clothing that show a brand label, so I may simply have totally different priors here. But: why in the world would he wear a T-shirt promoting a network he knows so little about? In the world of social media over-saturation and cancel culture, if I were a high-profile coach I would be doubly sure any labels that adorn my clothing are very much "on brand" with what I want to project and promote to the world. Free t-shirts didn't excite me when I was 20 - they sure as heck wouldn't excite me if I was a well known public employee making $$$ and the de facto face of a major state university.

So yeah, maybe he's clueless on multiple levels.

ESPN types called his apology as hostage video.   It was apparent he was reading a script.  It was also delivered after other, better, opportunities to comment on his fashion choice were bypassed.

How does one get an OAN t-shirt?
Perhaps someone gave him the shirt hoping he would promote the network, if so as a head coach should know to be very careful with free swag if that was the case.   
Coach Gundy is free to wear whatever he wants to wear, but young recruits are free to commit wherever they want to attend.
Coach Gundy should have known wearing an OAN shirt would not help his image or the OK St brand with at least some of the most coveted recruits.

This Gundy event probably will be used by D1 ADs and head coaches as something to avoid as they talk to their staff about using social media.