[ThePassionOfTheChryst]

As for the Block S with the tree, I think it's the athletic department's attempt — and Nike's — of consolidating the brand, just as Low APR U did a couple of years ago with the be.ar logo. Stanford surveyed fans a couple of years ago and asked which S they associated with Stanford athletics. My guess is that it was the one with the the tree. Going forward, we'll see the block S with tree used throughout the athletic department. I prefer the old S, but it's not something I'm going to lose sleep over.

I actually like this idea.  I thought it was a nice approach when Cal did it, and it's befitting of Stanford's position as the premier athletic program in the nation to have the same motif across the board.

[ThePassionOfTheChryst]

As for the Block S with the tree, I think it's the athletic department's attempt — and Nike's — of consolidating the brand, just as Low APR U did a couple of years ago with the be.ar logo. Stanford surveyed fans a couple of years ago and asked which S they associated with Stanford athletics. My guess is that it was the one with the the tree. Going forward, we'll see the block S with tree used throughout the athletic department. I prefer the old S, but it's not something I'm going to lose sleep over.

I actually like this idea.  I thought it was a nice approach when Cal did it, and it's befitting of Stanford's position as the premier athletic program in the nation to have the same motif across the board.