(09-12-2012, 12:00 PM)FarmBoy link Wrote:Farm93 - why would it matter to have the rivalry games not overlap? While those games have added meaning for their respective fan bases, they don't necessarily take on added meaning for other potential views. I wouldn't go out of my way to watch UCLA vs. U.SC or UW vs. WSU, unless those games had some impact on Stanford's post season. I don't see that requiring no overlaps during those games significantly impacts viewership. Some of those games will not be on Pac12 network, based on ESPN or Fox picking them up, so every game will likely still be able to be broadcast on the national Pac12 channel.
But thanks for the info and perspective. I'd never heard it explained why the Stanford/U.SC schedule forced Big Game into October.
If Stanford and kal are so upset about an October Big Game, maybe they should have compromised on the no-Thanksgiving week rule.
It is similar to the conference's old quest that the teams not play in bowl games that overlap.
The rivalry games are far and away the conference's most valuable assets. To play them at the same time means reducing the advertising revenue for ESPN, Fox and/or the Pac-12 nets. Therefore, overlap of the rivalry games reduces the value of the conference to content providers. Take it as a given that the conference will not voluntarily do things that reduce the value of the conference to content providers. So each rivalry game will have its own unique "rivalry conflict free" time slot. Even if the schools don't want it, they will be forced to take it because it is best for the conference's TV deal. And if the schools don't like their assigned Thanksgiving Saturday time slot, then the conference will just schedule the game in October. This is why Big Game is in October.
It is not as if either Big Game school wanted an October contest. The October date was given to the teams by the conference because the schools did not want Thanksgiving Saturday. Remember this is a conference obsessed with maximizing the value of its product for the content providers. Thursday games, Friday games, Rivalry games in October, it is all about TV revenue. By the way, no team in the conference needs this TV money more than UCB so I am sure Barbour is fine with the maximization model.
As a Stanford alum, I know Stanford should play Big Game in October (like Texas vs Oklahoma) rather than agree to play the game post-Thanksgiving. I was not wealthy enough to fly home back in the day, and didn't really want to fly across the country for 3 days anwyay. So I know from 4 experiences that dorms are very, very empty with most students literally thousands of miles away from campus. I have strolled around campus before the Notre Dame games even when a BCS bid was on the line and there is literally no one around once you get about 400 feet away from the stadium.
A Big Game on Thanksgiving Saturday would have very few students from Stanford. That probably is OK for Berkeley types, but it would essentially kill Big Game in a generation as more and more young Stanford alums would have never seen a Berkeley Big Game. So while I am not in love with October, I definitely see the strategic value of October over Thanksgiving Saturday.