[winflop]

Can't make this stuff up.

Cal Football's slogan this year is "Good to Great", which is the title of a legendary book on leadership written by Stanford alumnus Jim Collins.

[winflop]

Can't make this stuff up.

Cal Football's slogan this year is "Good to Great", which is the title of a legendary book on leadership written by Stanford alumnus Jim Collins.

[Hulk01]

Cal's had Good teams lately?

[Hulk01]

Cal's had Good teams lately?

[OutsiderFan]

Why should Cal not use a term because somebody else used it?  It's not like it was chosen because it was created by someone affiliated with Stanford, nor is it trademarked.  That's probably because you don't have to be on Stanford's payroll to string three words together and realize they might actually make for a good slogan. 

As an aside, another book by Stanford guy Jerry Porras is Built to Last. That book actually inspired me to be an entrepreneur.  If you think about it, would you rather be Good to Great? Or Built to Last?  I'll choose Built to Last. Of course, Cal can't use THAT slogan, because it's not a credible one for the football program to use given its history and level of priority in the greater scheme of the UC Berkeley universe.

[OutsiderFan]

Why should Cal not use a term because somebody else used it?  It's not like it was chosen because it was created by someone affiliated with Stanford, nor is it trademarked.  That's probably because you don't have to be on Stanford's payroll to string three words together and realize they might actually make for a good slogan. 

As an aside, another book by Stanford guy Jerry Porras is Built to Last. That book actually inspired me to be an entrepreneur.  If you think about it, would you rather be Good to Great? Or Built to Last?  I'll choose Built to Last. Of course, Cal can't use THAT slogan, because it's not a credible one for the football program to use given its history and level of priority in the greater scheme of the UC Berkeley universe.

[Spiny_Norman]

In many recent years Cal was Built to (Finish) Last

[Spiny_Norman]

In many recent years Cal was Built to (Finish) Last

[Hulk01]

They're free to use it, but it seems an odd choice.  It's an aging cliche and verges on plagiarism.   Come up with something uniquely your own.

[Hulk01]

They're free to use it, but it seems an odd choice.  It's an aging cliche and verges on plagiarism.   Come up with something uniquely your own.

[CTcard]

They're free to use it, but it seems an odd choice.  It's an aging cliche and verges on plagiarism.   Come up with something uniquely your own.

My impression is that basically all football marketing slogans or more or less aging clichés and verging on plagiarism … along with various other sins like being campy or insipid.

[CTcard]

They're free to use it, but it seems an odd choice.  It's an aging cliche and verges on plagiarism.   Come up with something uniquely your own.

My impression is that basically all football marketing slogans or more or less aging clichés and verging on plagiarism … along with various other sins like being campy or insipid.

[Hulk01]

Make it specific to Cal at least. 
I like Stanford's men's soccer idea this fall:  Treepeat!

[Hulk01]

Make it specific to Cal at least. 
I like Stanford's men's soccer idea this fall:  Treepeat!

[CTcard]

Make it specific to Cal at least. 
I like Stanford's men's soccer idea this fall:  Treepeat!

At this point aren't they going for a For(rest)peat?

[CTcard]

Make it specific to Cal at least. 
I like Stanford's men's soccer idea this fall:  Treepeat!

At this point aren't they going for a For(rest)peat?

[CompSci87]

Any Cal slogan would be Good to Grate (on me).

[CompSci87]

Any Cal slogan would be Good to Grate (on me).

[martyup]

Cal Bears?  Berkeley? When did those word substitutions go away?

[martyup]

Cal Bears?  Berkeley? When did those word substitutions go away?

[Mick]

Cal Bears?  Berkeley? When did those word substitutions go away?

SHHH-HH_SHH!!!

[Mick]

Cal Bears?  Berkeley? When did those word substitutions go away?

SHHH-HH_SHH!!!

[Hulk01]

The substitutions are still here Marty.  Must be something wrong with your computer, temporary glitch.   Don't worry,
no problem, moving on. . .

[Hulk01]

The substitutions are still here Marty.  Must be something wrong with your computer, temporary glitch.   Don't worry,
no problem, moving on. . .

[CompSci87]

The substitutions are still here Marty.  Must be something wrong with your computer, temporary glitch.   Don't worry,
no problem, moving on. . .

Pretty clever of the software to censor "Cal Bears" to "Cal Bears" now. I never would have thought of that one!

[CompSci87]

The substitutions are still here Marty.  Must be something wrong with your computer, temporary glitch.   Don't worry,
no problem, moving on. . .

Pretty clever of the software to censor "Cal Bears" to "Cal Bears" now. I never would have thought of that one!