[washingtonismoney]

Why is the Lombardi tweet a pet peeve? (I'm not a Twitter user.)

So, two versions of why it's annoying:

Short version: it's calling attention to itself and bogarting on Drukarev's work.

Here's the involved version:

Basically, on Twitter, you have various ways to amplify posts that aren't yours. There's the so-called "automatic retweet," which simply takes the tweet you're reposting and puts it on your feed, exactly as it was originally composed. Then there's the manual retweet. That's what Lombardi has done: it takes the material, but sticks Drukarev's handle there.

Because the automatic retweet plops your tweet exactly into your feed, it's more valuable. It means, briefly, you've gotten into other peoples' feed who wouldn't ordinarily have access to you. A manual RT, on the other hand, imposes additional content and instead emphasizes the guy who's retweeting. If you have something to add, it's fine. For example, if tweeter X went, "I've heard from sources close to Peat that there's no way this happens. RT @ruleoftree Andrus Peat is coming back," that'd be fine Twitter etiquette. 

Otherwise it makes it look as if you're simply trying to bogart someone else's work and make yourself the story. In this case, Lombardi really isn't adding much and just reiterating what Drukarev heard. But an auto-RT would've conveyed that information just as well.

[washingtonismoney]

Why is the Lombardi tweet a pet peeve? (I'm not a Twitter user.)

So, two versions of why it's annoying:

Short version: it's calling attention to itself and bogarting on Drukarev's work.

Here's the involved version:

Basically, on Twitter, you have various ways to amplify posts that aren't yours. There's the so-called "automatic retweet," which simply takes the tweet you're reposting and puts it on your feed, exactly as it was originally composed. Then there's the manual retweet. That's what Lombardi has done: it takes the material, but sticks Drukarev's handle there.

Because the automatic retweet plops your tweet exactly into your feed, it's more valuable. It means, briefly, you've gotten into other peoples' feed who wouldn't ordinarily have access to you. A manual RT, on the other hand, imposes additional content and instead emphasizes the guy who's retweeting. If you have something to add, it's fine. For example, if tweeter X went, "I've heard from sources close to Peat that there's no way this happens. RT @ruleoftree Andrus Peat is coming back," that'd be fine Twitter etiquette. 

Otherwise it makes it look as if you're simply trying to bogart someone else's work and make yourself the story. In this case, Lombardi really isn't adding much and just reiterating what Drukarev heard. But an auto-RT would've conveyed that information just as well.