The NFL has saturated the US male audience and has made a concerted push to bring in female viewers. Think of how many women in your life are casual fans and viewers now compared to 10 years ago? How many advertisers are now targeting their NFL ads toward a mixed viewing base?
Make no mistake - The Rice incident and others like it have hurt the NFL. Mrs Lefty came home seething on Thursday after someone at work showed her the Rice video and immediately turned off the game while growling about steroids and what is WRONG with these men?
This is just the sort of thing marketing/PR departments obsess about - the nexus of crisis response, demographics expansion and brand image. Someone may write a book on this in three years (ala the Tylenol poisoning scare in the 80s.)
Could Condi help? In many ways.
Make no mistake - The Rice incident and others like it have hurt the NFL. Mrs Lefty came home seething on Thursday after someone at work showed her the Rice video and immediately turned off the game while growling about steroids and what is WRONG with these men?
This is just the sort of thing marketing/PR departments obsess about - the nexus of crisis response, demographics expansion and brand image. Someone may write a book on this in three years (ala the Tylenol poisoning scare in the 80s.)
Could Condi help? In many ways.
In 1938 Neville Chamberlain declared "Peace in our time", Superman first appeared in Action Comics, Seabiscuit beat War Admiral ....... and C.a.l last won the Rose Bowl.