[76lsjumb]

Seems to me that a little creative thinking among the Pac-12 marketing folks, assisted by a few computers, could improve ticket sales overall and pre-sales in particular. 

Season ticket holders at Pac-12 schools should be allowed to purchase tickets now at some reasonable discount with the opportunity/option, should their team be one of the participants, of upgrading those tickets -- at a reasonable surcharge -- so as to be able to sit in the participant school's section for the game.  As it is, even though [as a Bay Area resident] I would seriously consider attending the game this year even if Stanford is not in it [mostly to get to see the new stadium], I'm very much disinclined to buy tickets at full price NOW knowing that, if Stanford DOES play, the tickets I buy now almost certainly won't be in the Stanford [as a participant] section.  However, if I knew I could "trade up" later to get into that section, I'd be happy to buy now.  And, it stands to reason, that an extra bump in pre-sales to season-ticket holders at this point [even at the cost of some discount on prices] would serve as an encouragement to non-season-ticket holders and the general public to purchase tickets now as well.

I can't imagine the logistics of making such a plan work would be so complicated that a few good computers and progammers couldn't work them out fairly easily.

[76lsjumb]

Seems to me that a little creative thinking among the Pac-12 marketing folks, assisted by a few computers, could improve ticket sales overall and pre-sales in particular. 

Season ticket holders at Pac-12 schools should be allowed to purchase tickets now at some reasonable discount with the opportunity/option, should their team be one of the participants, of upgrading those tickets -- at a reasonable surcharge -- so as to be able to sit in the participant school's section for the game.  As it is, even though [as a Bay Area resident] I would seriously consider attending the game this year even if Stanford is not in it [mostly to get to see the new stadium], I'm very much disinclined to buy tickets at full price NOW knowing that, if Stanford DOES play, the tickets I buy now almost certainly won't be in the Stanford [as a participant] section.  However, if I knew I could "trade up" later to get into that section, I'd be happy to buy now.  And, it stands to reason, that an extra bump in pre-sales to season-ticket holders at this point [even at the cost of some discount on prices] would serve as an encouragement to non-season-ticket holders and the general public to purchase tickets now as well.

I can't imagine the logistics of making such a plan work would be so complicated that a few good computers and progammers couldn't work them out fairly easily.