[Farm93]

The Pac-12's problem is that no school has such a following that getting 40% of Levi's seats would not be sufficient for their fans willing and able to get to Santa Clara on 6 days notice.  The Pac-12 needs a least a few programs in each division with fans that would fear getting locked out from their school's allocation for the preseason stuff to really sell. 

Only a USC vs UCB type game would likely generate a sellout with excess demand trying to buy into the stadium, and I doubt UCB fans are worrying too much about that theoretical potential Pac-12 CG sellout here in May.

I would imagine that in the BigTen Nebraska, Wisconsin, Michigan and Ohio State fans would rightfully fear their standing might not be good enough so buying now would be prudent.  All BigTen fans could reasonably assume that as long as one or two of those four were in the game then the resale market should be viable.  That probably creates viable perceived scarcity demand for the CG that fans can bank on if they elect to buy early.

In the SEC, my guess is that most of the schools have a tough time squeezing into their allotment at the Georgia dome, so any public sale program would getting a fair number of willing buyers fearing later scarcity.

I guess Oregon, UW and USC fans might buy into this program fearing their status, but those types probably would be better served by just donating $500 per year to their favorite program rather than buying 2 $250 Pac-12 CG tickets each year.

[Farm93]

The Pac-12's problem is that no school has such a following that getting 40% of Levi's seats would not be sufficient for their fans willing and able to get to Santa Clara on 6 days notice.  The Pac-12 needs a least a few programs in each division with fans that would fear getting locked out from their school's allocation for the preseason stuff to really sell. 

Only a USC vs UCB type game would likely generate a sellout with excess demand trying to buy into the stadium, and I doubt UCB fans are worrying too much about that theoretical potential Pac-12 CG sellout here in May.

I would imagine that in the BigTen Nebraska, Wisconsin, Michigan and Ohio State fans would rightfully fear their standing might not be good enough so buying now would be prudent.  All BigTen fans could reasonably assume that as long as one or two of those four were in the game then the resale market should be viable.  That probably creates viable perceived scarcity demand for the CG that fans can bank on if they elect to buy early.

In the SEC, my guess is that most of the schools have a tough time squeezing into their allotment at the Georgia dome, so any public sale program would getting a fair number of willing buyers fearing later scarcity.

I guess Oregon, UW and USC fans might buy into this program fearing their status, but those types probably would be better served by just donating $500 per year to their favorite program rather than buying 2 $250 Pac-12 CG tickets each year.