[Mick]

In 1932, MIT grad (mechanical engineering) Philip Young owned a molded rubber products company. His hobby was golf and in an important match, he missed a putt that he felt he should have made. He took his ball to a dentist, who x-rayed the ball. Sure enough, the core of the ball was off center, basically couldn't roll straight.

For the next three years, he set out to make the perfect golf ball, one that would roll straight and true, and he and fellow MIT grad Phil Bommer set out to develop the highest quality golf ball. The company's secretary, Helen Robinson, had beautiful penmanship, and she created the logo for the company (see below). They x-rayed every ball to ensure that the center was perfect.

Their sales strategy was to go straight to the top. They sold the balls through professionals, first club pros, and then they got it into the hands of as many playing pros as possible. In 1949, at the U. S. Open at Medinah, their ball was played for the first time by a majority of pros, including the winner, Cary Middlecoff. Today, 80% of all touring pros play Titleist balls.

[Mick]

In 1932, MIT grad (mechanical engineering) Philip Young owned a molded rubber products company. His hobby was golf and in an important match, he missed a putt that he felt he should have made. He took his ball to a dentist, who x-rayed the ball. Sure enough, the core of the ball was off center, basically couldn't roll straight.

For the next three years, he set out to make the perfect golf ball, one that would roll straight and true, and he and fellow MIT grad Phil Bommer set out to develop the highest quality golf ball. The company's secretary, Helen Robinson, had beautiful penmanship, and she created the logo for the company (see below). They x-rayed every ball to ensure that the center was perfect.

Their sales strategy was to go straight to the top. They sold the balls through professionals, first club pros, and then they got it into the hands of as many playing pros as possible. In 1949, at the U. S. Open at Medinah, their ball was played for the first time by a majority of pros, including the winner, Cary Middlecoff. Today, 80% of all touring pros play Titleist balls.