12-13-2022, 05:14 AM
Twitter and Facebook are old platforms that appeal to corporate types. Twitter is a decent means to convey recent information in the most up to date fashion.
Snapchat and Instagram are Millenial (more or less), and more social.
TikTok is the current zeitgeist. What's interesting is that Americans use it (chiefly) to entertain and sell, the Chinese use it to learn. I see signs of it morphing to include the learning model in America.
We pay attention to all the platforms, but it's a bit of a difficult sell when senior management pays little to no attention to any of those platforms, even completely corporate platforms like LinkedIn.
Snapchat and Instagram are Millenial (more or less), and more social.
TikTok is the current zeitgeist. What's interesting is that Americans use it (chiefly) to entertain and sell, the Chinese use it to learn. I see signs of it morphing to include the learning model in America.
We pay attention to all the platforms, but it's a bit of a difficult sell when senior management pays little to no attention to any of those platforms, even completely corporate platforms like LinkedIn.
Audaces fortuna iuvat