[OutsiderFan]

Game 1 of the series, a 120-108 win for the Boston Celtics over the Golden State Warriors, drew 11.4 million viewers — the biggest audience for the series opener in three years [the last time the Warriors were in it], and up 33% from last year, and more than any Finals gam in '20 and '21. - Hollywood Reporter

The NBA should be crediting the W's on their luxury tax bill :)

[OutsiderFan]

Game 1 of the series, a 120-108 win for the Boston Celtics over the Golden State Warriors, drew 11.4 million viewers — the biggest audience for the series opener in three years [the last time the Warriors were in it], and up 33% from last year, and more than any Finals gam in '20 and '21. - Hollywood Reporter

The NBA should be crediting the W's on their luxury tax bill :)