06-07-2012, 06:52 AM
Just as we still have newspapers & radio we will still have content providers on TV. No doubt.
But Pac-12 currently non-revenue sports are not exactly going to appeal to most in the USA. And that mass appeal is the game for mass media content providers. The Pac-12 and/or Stanford will sell access to the internet type channels because the people that will want to watch will PAY to watch. And those that want it for free, honestly, will not really stay for to watch the ads anyway.
The Pac-12 will need to get its fans to understand that stealing the content will be bad for the conference and their schools. Then it will just be a matter of pulling perhaps $5 month to watch a sport and perhaps $20 month for an all-access optoin. The Pac-12 would still get $0.20, or whatever, from every household as they pump in football, basketball and weekly programs onto the widely distributed main channel. But the conference and the schools would get additional money from those with some deep desire to follow volleyball, golf and/or tennis or a single school.
I suspect some on this board might be inclined to see how a Stanford athlete won the pole vault last night, for example, but that would not exactly appeal to the masses. If one had an all access Pac-12 pass to Stanford then that person could enjoy a mini-documentary on the athlete and a recap of the "DRAMA" of pole vault, for example.
But Pac-12 currently non-revenue sports are not exactly going to appeal to most in the USA. And that mass appeal is the game for mass media content providers. The Pac-12 and/or Stanford will sell access to the internet type channels because the people that will want to watch will PAY to watch. And those that want it for free, honestly, will not really stay for to watch the ads anyway.
The Pac-12 will need to get its fans to understand that stealing the content will be bad for the conference and their schools. Then it will just be a matter of pulling perhaps $5 month to watch a sport and perhaps $20 month for an all-access optoin. The Pac-12 would still get $0.20, or whatever, from every household as they pump in football, basketball and weekly programs onto the widely distributed main channel. But the conference and the schools would get additional money from those with some deep desire to follow volleyball, golf and/or tennis or a single school.
I suspect some on this board might be inclined to see how a Stanford athlete won the pole vault last night, for example, but that would not exactly appeal to the masses. If one had an all access Pac-12 pass to Stanford then that person could enjoy a mini-documentary on the athlete and a recap of the "DRAMA" of pole vault, for example.