[oman]

When talking about exposure, the Pac12 network won't really catch the casual fans much better than an online streaming. It's going to be something like channel 550 on your Satellite channel guide and no one is going to just "browse" the channels until they come across the Stanford vs. WSU game and stop to watch. Perhaps the Pac12 channel will get fans of other Pac12 schools to watch a few more of our games, as they'll be in the habit of flipping to channel 550, but it's not going to get an SEC, ACC, or B1G fan in the way that ESPN, ABC and Fox drive casual fans.

If you go to any of the SEC or Big12 boards during regular season, they usually are talking about at least one Pac12 game per week.  I know the Texas board is always interested in the night game(s). 

I've always thought of myself as a casual fan -- which to me means I watch at least one Pac12, one Big12 and most of an SEC contest every week.  I think most fans of at least one team in one of the power four conferences spend a good deal of time checking out all of those conferences.

So I have no idea what these networks will eventually look like but if they show "games of the week" at some regular time, that could be a desination stop for fans even outside the conference.

[oman]

When talking about exposure, the Pac12 network won't really catch the casual fans much better than an online streaming. It's going to be something like channel 550 on your Satellite channel guide and no one is going to just "browse" the channels until they come across the Stanford vs. WSU game and stop to watch. Perhaps the Pac12 channel will get fans of other Pac12 schools to watch a few more of our games, as they'll be in the habit of flipping to channel 550, but it's not going to get an SEC, ACC, or B1G fan in the way that ESPN, ABC and Fox drive casual fans.

If you go to any of the SEC or Big12 boards during regular season, they usually are talking about at least one Pac12 game per week.  I know the Texas board is always interested in the night game(s). 

I've always thought of myself as a casual fan -- which to me means I watch at least one Pac12, one Big12 and most of an SEC contest every week.  I think most fans of at least one team in one of the power four conferences spend a good deal of time checking out all of those conferences.

So I have no idea what these networks will eventually look like but if they show "games of the week" at some regular time, that could be a desination stop for fans even outside the conference.