[washingtonismoney]

I'm always perplexed at the refusal to cut ticket prices when there are attendance problems. Watching the ASU game last week, I heard the announcers say several times that there were plenty of seats available for the next day, starting at $35. And indeed there were plenty of seats, maybe 15,000 or so. If I were in charge, I would have cut prices in half. You get more people in, create a more exciting atmosphere, and you sell a hell of a lot more programs and popcorn and cokes.

Cutting prices creates the perception you have a low-value product--paradoxically in some situations you can actually get lower attendance with lower prices.

[washingtonismoney]

I'm always perplexed at the refusal to cut ticket prices when there are attendance problems. Watching the ASU game last week, I heard the announcers say several times that there were plenty of seats available for the next day, starting at $35. And indeed there were plenty of seats, maybe 15,000 or so. If I were in charge, I would have cut prices in half. You get more people in, create a more exciting atmosphere, and you sell a hell of a lot more programs and popcorn and cokes.

Cutting prices creates the perception you have a low-value product--paradoxically in some situations you can actually get lower attendance with lower prices.