[Farm93]

It will enable Capital One to create a commercial with a mascot that has more street appeal than the Stanford Tree.  And for the company to be affliated with a mascot and an AD that will almost certainly come from a school near I-95.

I can already see the UNC Ram, Duke Blue Devil or Florida Gator making an appearance at the opening of the trading day in NYC.

And that, in turn, will give the NCAA a few more dollars out of the deal.

[Farm93]

It will enable Capital One to create a commercial with a mascot that has more street appeal than the Stanford Tree.  And for the company to be affliated with a mascot and an AD that will almost certainly come from a school near I-95.

I can already see the UNC Ram, Duke Blue Devil or Florida Gator making an appearance at the opening of the trading day in NYC.

And that, in turn, will give the NCAA a few more dollars out of the deal.