[Redrum]

So, if USC is driven by bottom line revenue, amidst a bigger national exposure would they be tempted to fill out the schedule weaker Pac11 teams that would take a smaller deal (or more likely, not bring the threat of defeats which look bad national ranking-wise)?  Or would they continue to schedule the current stronger / big market P12 teams to burnish their brand and accept a greater risk of a L on their record?  Have a feeling that if payout and national ranking prestige are USC's twin "pole stars", Stanford might not be considered a prime opponent worthy of consideration.  My gut reaction is F-'em, but that would be my reaction to anything that puffs up USC football.  Wouldn't put it past them to try to create dual-affiliation.  Independent in football, affiliated with the P11 for other sports.  Best of both worlds for them and just what I'd expect.

[Redrum]

So, if USC is driven by bottom line revenue, amidst a bigger national exposure would they be tempted to fill out the schedule weaker Pac11 teams that would take a smaller deal (or more likely, not bring the threat of defeats which look bad national ranking-wise)?  Or would they continue to schedule the current stronger / big market P12 teams to burnish their brand and accept a greater risk of a L on their record?  Have a feeling that if payout and national ranking prestige are USC's twin "pole stars", Stanford might not be considered a prime opponent worthy of consideration.  My gut reaction is F-'em, but that would be my reaction to anything that puffs up USC football.  Wouldn't put it past them to try to create dual-affiliation.  Independent in football, affiliated with the P11 for other sports.  Best of both worlds for them and just what I'd expect.