[Farm93]

The kids that might want to show their support for the things that Stanford and Stanford Athletics represent are more than capable of ordering online.  Most older types that might support Stanford are alums, parents, faculty or staff and/or locals, and they are unlikely to drift into national malls to buy Stanford gear.  For another example, Duke basketball is obviously great and has been great for some time, but it is far easier to find UNC gear.  That's just the way it goes for smaller private schools.

These mall stores need to dedicate their shelf space to fast turning items, and a product with a big boring "S" representing a school with only one great football year in the last 40 is is not going to turn.

But props to you for supporting our national economy and the Stanford brand.

I was on campus on Friday (ironically going to buy a hat I swear) and it was CRAZY busy with tour groups.  And those groups do seem to find their way to the bookstore after the tours.  But even those groups were not interested in Stanford Athletics gear.  They seemed far more focused on getting classic Stanford stuff that a high school senior might wear if things go well with the admissions staff.

[Farm93]

The kids that might want to show their support for the things that Stanford and Stanford Athletics represent are more than capable of ordering online.  Most older types that might support Stanford are alums, parents, faculty or staff and/or locals, and they are unlikely to drift into national malls to buy Stanford gear.  For another example, Duke basketball is obviously great and has been great for some time, but it is far easier to find UNC gear.  That's just the way it goes for smaller private schools.

These mall stores need to dedicate their shelf space to fast turning items, and a product with a big boring "S" representing a school with only one great football year in the last 40 is is not going to turn.

But props to you for supporting our national economy and the Stanford brand.

I was on campus on Friday (ironically going to buy a hat I swear) and it was CRAZY busy with tour groups.  And those groups do seem to find their way to the bookstore after the tours.  But even those groups were not interested in Stanford Athletics gear.  They seemed far more focused on getting classic Stanford stuff that a high school senior might wear if things go well with the admissions staff.