Oops - Derek Mason department - Printable Version

Oops - Derek Mason department - Printable Version

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Oops - Derek Mason department - Robbie - 08-06-2015

Somebody made a REALLY bad marketing decision

http://bleacherreport.com/articles/2541478-vanderbilt-apologizes-for-we-dont-need-your-permission-football-slogan

Clearly below Mason's pay grade, but no coach wants that headache.

Re: Oops - Derek Mason department - CornFed - 08-06-2015

I'm not sure it's a terribly powerful slogan, regardless of the unfortunate implications not related to football.

Re: Oops - Derek Mason department - ThePassionOfTheChryst - 08-06-2015

Is Vandy currently involved in a rape investigation involving football players (I typically try to avoid that kind of news)?Â That's really the only reason I would see people being upset about this.

Re: Oops - Derek Mason department - 82lsju - 08-06-2015

(08-06-2015, 01:33 PM)ThePassionOfTheChryst link Wrote:Is Vandy currently involved in a rape investigation involving football players (I typically try to avoid that kind of news)?Â That's really the only reason I would see people being upset about this.

not currently (at least that I am aware of) but in January 2015

Tuesday, former Vanderbilt University football players Brandon Vandenburg and Cory Batey were found guilty in the rape of an unconscious woman in a dorm on June 23, 2013.

http://www.usatoday.com/story/sports/ncaaf/sec/2015/01/27/vanderbilt-players-verdict-guilty-rape-vandenburg-batey/22430567/

Re: Oops - Derek Mason department - ThePassionOfTheChryst - 08-06-2015

(08-06-2015, 01:45 PM)82lsju link Wrote:[quote author=ThePassionOfTheChryst link=topic=12469.msg123652#msg123652 date=1438893180]
Is Vandy currently involved in a rape investigation involving football players (I typically try to avoid that kind of news)?Â That's really the only reason I would see people being upset about this.

Re: Oops - Derek Mason department - Hulk01 - 08-06-2015

If an agency creative team ever brought that slogan to him, a good creative director would roll his eyes.Â Â The rape connotation isn't the only issue with it.Â What the hell does it even mean?

Re: Oops - Derek Mason department - Mick - 08-06-2015

It's a stupid slogan, outside of any connotation.Â

Re: Oops - Derek Mason department - washingtonismoney - 08-06-2015

Not sure I trust any analyst's take on the propriety of football team slogans before I hear Wilner's.

Re: Oops - Derek Mason department - Papa John - 08-06-2015

Anyone remember "We Work"?

Re: Oops - Derek Mason department - needle - 08-06-2015

The "slogan" was out of context from an earlier tweet from Mason and the athletics department is really sorry and did you know that the tweet, in fact, had nothing to do with sexual assault? Anyway, rape is wrong and definitely not acceptable at Vanderbilt.

http://www.tennessean.com/story/sports/college/vanderbilt/2015/08/06/vanderbilts-ill-advised-tweet-goes-viral/31221141/

Life is way dumber than art.

Re: Oops - Derek Mason department - winflop - 08-06-2015

And I thought "We Work" was the dumbest college football marketing campaign ever...silly me.

Re: Oops - Derek Mason department - Viking_Guy - 08-06-2015

Winflop--

You weren't around for the wonderful "Everyone is getting into Kal" masterpiece from Berkeley?

VG

Re: Oops - Derek Mason department - Mick - 08-06-2015

The Big 12 slogan: "Every game matters."

Stupid or clever... - Redrum - 08-06-2015

Why would they choose a shot of a crowd-deficient stadium pic as their icon for football madness and bad-assness?Â Poor Vandy.Â If " We Don't Need Your Permission" is dead, my suggested replacement: "Fans? We Don't Need No Stinking Fans!"

[Image: hi-res-52d8ebe7fc229f1486e9917f8c769888_...h=420&q=75]

[Image: hi-res-52d8ebe7fc229f1486e9917f8c769888_...h=420&q=75]

Re: Oops - Derek Mason department - ThePassionOfTheChryst - 08-06-2015

(08-06-2015, 08:05 PM)Mick link Wrote:The Big 12 slogan: "Every game matters."

One True Champion*

*until the end of the season, when we cost our conference a playoff spot by declaring co-champions

Re: Oops - Derek Mason department - JJJ - 08-06-2015

(08-06-2015, 04:38 PM)needle link Wrote:The "slogan" was out of context from an earlier tweet from Mason and the athletics department is really sorry and did you know that the tweet, in fact, had nothing to do with sexual assault? Anyway, rape is wrong and definitely not acceptable at Vanderbilt.

http://www.tennessean.com/story/sports/college/vanderbilt/2015/08/06/vanderbilts-ill-advised-tweet-goes-viral/31221141/

Life is way dumber than art.

Thanks for the context. I feel a little bit better about Mason as a result.

Re: Oops - Derek Mason department - Hulk01 - 08-07-2015

"We work" was bad, but made sense.Â I wish our department would consult with some pros.

Re: Oops - Derek Mason department - FarmBoy - 08-07-2015

I never understood the complaints over "We Work". It's lame, but so is every other sports slogan. And it worked for the team. That was Harbuagh's "we're blue collar" mentality that drove the team to success. It fit the team, it reinforced their personality, and it probably didn't impact ticket sales one way or another.

Re: Oops - Derek Mason department - JohnR34231 - 08-07-2015

(08-07-2015, 04:50 AM)FarmBoy link Wrote:I never understood the complaints over "We Work". It's lame, but so is every other sports slogan. And it worked for the team. That was Harbuagh's "we're blue collar" mentality that drove the team to success. It fit the team, it reinforced their personality, and it probably didn't impact ticket sales one way or another.

Wliner's explanation for the complaints was that Stanford, an elitist institution, was thumbing its nose at those poor slobs who were out of work in the valley. it was really a stretch, at least IMO.

Re: Stupid or clever... - winflop - 08-07-2015

(08-06-2015, 09:57 PM)Redrum link Wrote:Why would they choose a shot of a crowd-deficient stadium pic as their icon for football madness and bad-assness?Â Poor Vandy.Â If " We Don't Need Your Permission" is dead, my suggested replacement: "Fans? We Don't Need No Stinking Fans!"

"Good Seats Still Available"